On the occasion of the Exclusive Cocktail Party in Verona, Linea Zero illuminates McLaren Artura, the new hybrid supercar of the British manufacturer. During the event, the company also presented its 2023 Design Collection.

Verona, 18 November 2022 – Linea Zero, lighting brand for domestic and contract spaces, took part in an exclusive Cocktail Party by McLaren Milan on Saturday 12 November in Verona.

On the occasion of the event, Linea Zero presented its PREVIEW 2023: Arena, Arcadia and Clessy are the new lamp collections that illuminated the stall at Corso Porta Borsari 44, accompanying guests inside Palazzo Guerrieri Rizzardi, the Verona headquarters of Roche Bobois, which hosted the Cocktail Party.

During the evening, guests were able to admire Artura, McLaren’s new hybrid supercar which, for the occasion, was enhanced and illuminated by a series of portable battery-operated lamps from the Rose collection. Furthermore, McLaren Milan displayed several cars of the prestigious brand next to the Linea Zero products in the stall. Finally, inside the building, light effects created by the most iconic collections in the catalogue of the company founded by Enea Ferrari helped to embellish the event.

AN EXCLUSIVE COCKTAIL PARTY

The Exclusive Cocktail Party was attended by personalities from the world of sport and show business, influencers, sponsors and insiders. This evening is part of a series of events in which Linea Zero is participating: this one in particular is part of the “To Share The Italian Good Living” circuit, conceived with the aim of promoting Italian style and taste in the world and produced by UNited STudio in collaboration with GP Luxury, Feel Studio and McLaren Milan. The evening’s main partners included Organics by Red Bull, Maia Wine, Nespresso, NH Collection, Coati, Civico21 and Signorvino.

The event was accompanied by the voice of mezzo-soprano Alessandra Gambino and the house sounds of Dee Jay Clara Romero. There was also a Jazz performance with piano and saxophonist and a classical music live performance with young artists from the academy of Verona. Thanks to the numerous partners in the Food & Beverage sector, there was no lack of bubbles, aperitifs paired with finger food, cocktails, cold cuts, pizzas, parfaits and coffee. To conclude the evening, celebrations and a toast with Angelo Lella and the partners who contributed to the realisation of the event.

Finally, representing the institutions were the deputy and newly appointed president of the Justice Commission Ciro Maschio, the regional councillor Enrico Corsi, the vice-president of the City Council Antonio Lella, and representatives of hoteliers, restaurateurs from the Veneto region, and category associations. We would like to thank Mayor Damiano Tommasi and the Municipal Administration for allowing the organisation of this event that confirms Verona as a magical place for events of international calibre.

LINEA ZERO ILLUMINATES MCLAREN ARTURA
AN EXCLUSIVE COCKTAIL PARTY

Thanks to:

The Italian Good Living
McLaren Milano
UNited Studio
GP Luxury
Feel Studio

Organics by Red Bull
Maia Wine
Nespress
NH Collection
Coati
Civico21
Signorvino

Martina Piana Gioielli
Villa Cariola
Velox Servizi
Lollo’s Group

Renato Bosco
Yogorino
Gin Benacus
Ramazzotti Food
La Hoja del Carrasco
Puro