MM Company the creative direction studio of the brand, founded by Manuel Barbieri and Marco Magalini. Creative direction extends beyond art; the concept of art refers to the unconscious, to free and pure expression of ideas where the brakes are applied less. Creativity is rather something that is focused; the operational boundaries stimulate action, which makes MM rational interpreter of the contemporary scenario. At MM we start from a careful analysis of the company, this is followed by the purely creative phase, in which the effort is directed towards broadening the spectrum of action, pushing into new, unexplored frontiers, then readapting those to the framework. We don’t sell companies our identity. For us the pay off is: “frames within the frame” or diverse frames within the context of our frame.